So it’s time to sell your house and choose a REALTOR®. What are you going to base your decision on? How do you know the agent can do what he says he will do? Can the Internet tell you what you need to know? And most importantly, what skills you really paying for anyway?
Sadly, it’s far too easy to be distracted by flashy promises or optics that have little to no impact on the actual sale of your house. Whatever you’ve been told by friends, family or the almighty web, hiring the best agent to do the job comes down to just 3 things:
- Market knowledge
- Negotiation and facilitation
Keep it simple and hire ONLY for these 3 skills. Anything more is superficial nonsense.
Anything less and you’re not getting your money’s worth! But if the agent you hire has mastery of all three, the rest will fall into place and you can rest easy knowing the job will get done and done right. Watch my video below for a short but detailed explanation of how market knowledge, marketing, and negotiation/facilitation skills are key to selling your house on the best terms and conditions possible: