The prevailing belief about real estate is that REALTORS® take phone calls, price houses, sign paperwork, and then wait for offers to roll in. In some instances, this approach may suffice. However, is that all you should expect from your real estate agent? Or should you request step-by-step advice about how to prepare for market so that you get the best result possible when you sell?
The biggest reason homeowners put off selling their home is that they’re overwhelmed by the enormity of the task ahead. Your house has a history. It’s full of your personal stuff. It probably needs some updates or repairs. It’s certainly not perfect. You just want to know how to maximize your home’s value so you and your family can pay the mortgage and move on.
There is so much to figure out! Yet, when homeowners are interviewing REALTORS® to sell their home, the most common refrain they hear is “Call me when you’re ready.”
What? The very reason a homeowner calls an agent is because they need to sell their home and they are in fact, NOT ready. They need a professional to help them get ready in the first place.
“Call me when you’re ready” is like saying to a car owner, “Call me when you’ve figured out what’s making that awful noise and then we’ll fix it.” Not helpful.
Homeowners need support and advice long before they put their home on the market. In fact, if you’re not getting good real estate advice at least a week before the photographer shows up, you’re not ready at all. My job starts long before your listing sees the light of day. From critical documents to staging to repairs to choosing paint colours, there are myriad steps to getting your home ready for market …and myriad more to ensure you know exactly what to expect from the process.
In the video below, I explain why I will never say “Call me when you’re ready.” Ever. It’s not helpful. And it won’t help you sell your home faster for more money. Quite the opposite, in fact. Now, if you’re thinking of selling and want to know the best way to do get ready, give us a call. We are happy to help long before the sign goes up.