In psychology there is a phenomenon called ‘anchoring.’ This is when you grab onto an idea or opinion and have great difficultly letting go of that position later, even upon learning new information. In real estate, anchoring is the most common mistake made by homeowners.
We are expert real estate advisors. It’s our job to analyze your property’s market position and then optimize for the best result possible. However, every home is as unique as the ultimate buyer who chooses it. As such, no REALTOR® can perfectly predict market response, market activity, and long range market dynamics.
While we have a great deal of control over marketing and the narrative we create for your home, we have less control over things like interest rates, supply and demand, and unemployment. We also can’t change human nature or the personal preferences of today’s buyer. Therefore, we must be nimble and engage with the market as it’s unfolding. That often means ‘letting go’ of preconceived ideas about the home. Not easy.
It’s imperative to read the real estate market and be willing to pivot for that reality.
A buyer who feels urgent about making an offer is your best buyer. The only way to create that urgency is by reading the market and adapting your strategy accordingly. Watch my video below and learn how to effectively read your local market so that your home sells faster and for the most money possible! Then get in touch to book your confidential consultation.