Do you ever wonder how most people find the homes they eventually buy? You might imagine them driving by a “For Sale” sign or seeing a home for sale in a local magazine and then calling to enquire. Or maybe you’ve heard that open houses are required in order to find a buyer. However, perception isn’t always reality…
Indeed, once in a LONG while, an open house will generate a buyer for THAT home, but more often than not, the open house promotes the listing office more than it does the home itself. Open houses create general exposure, which is positive, but statistically, they’re not likely to generate a qualified buyer for your home.
According to research by the National Association of Realtors, there are many other — sometimes surprising — ways buyers find their next dream home:
- 88% of buyers find a home with the help of a real estate agent.
- 90% of buyers search online as part of the home buying process (such as viewing a property’s profile on the agent’s website).
- 69% of buyers searching for a home using Google, use a specific local term, such as “Whitby-south homes for sale.”
Overall, the research shows that buyers are using a multitude of ways — combining online and offline methods — to find homes. What does all this mean to you? It means that if you’re preparing your home for sale, you need to ensure your REALTOR’s® marketing strategy takes into account all the ways buyers are finding properties in Lethbridge — so you can be sure that they will find yours.
Looking for an agent who knows how to market your home for maximum exposure to net the most money possible? Schedule a call and let’s talk about how to create a custom marketing plan, just for you.