According the American Marketing Association, by 2017 the average consumer was receiving 10,000 marketing messages per day. It’s hard to fathom how that is even possible. Yet if you scroll Facebook or even just surf the news, it becomes clear that information overload is almost unavoidable (unless you live under a rock). Lethbridge is no different. From local businesses and REALTORS® to global conglomerates, you have a lot of choice. But how to filter through the hype and hire the REALTOR® (or any service provider) that is best for you?
Consumers switch between screens up to 21 times an hour according to a British study, which correlates with Microsoft’s claim that the average person’s attention span is now just eight seconds.
~ The American Marketing Association, Why Your Customers’ Attention is the Scarcest Resource in 2017
It’s easy to say “Trust me. I’ll do a great job.” It’s much harder to deliver on that promise.
Besides, what does it actually mean to “do a good job?” Is there a measurable way to define this so your can apply those metrics to candidates you’re talking to?
No matter what is being said in the marketing or by the brand, if the promise doesn’t fall into one of these 3 buckets, it’s not going to make much difference to the value you get for your money. Moreover, the service provider you choose should demonstrate high standards in all 3. That’s the magic! Watch below. I explain a clear formula for making good hiring decisions.