Oh the HORROR! A real estate agent with no elevator speech? Yep, it’s true. If you talk with me at the next Lethbridge “networking event” — or anywhere else for that matter — you’ll realize that I have no pitch. (I can’t sing either.)
If I attend a “networking event” (do we have to keep calling it that?), I’m there because I am either genuinely interested in the POINT of the event and/or I am genuinely interested in the people who will be there. Will I possibly get new business from it? Sure! But if I don’t anticipate having a genuinely good time, I’m not going. Period. There are a zillion better ways to spend my time when it comes to being the best real estate agent I can be. Such as relaxing with my kids, researching my market, supporting my clients, writing a blog post, or I dunno, shopping for groceries, in which case I just may bump into someone I know and have a lovely, non-pitchy conversation.
With that said, I will be eschewing the latest sales advice posted at FastCompany.com this week:
Practice saying your pitch out loud, with feedback. Rehearse it until it sounds completely unrehearsed (ironic, but important), and then get feedback on how “real” you sound rather than how “polished” you come across.
~ Deborah Grayson Riegel, January 7, 2013
Last time I checked, real estate isn’t acting class … it’s REAL! So your real estate agent had better be real too.
Do me a favor: if you see me at the post office or at a “networking event” in Lethbridge, please, make sure to say Hi. Keep your business cards in your wallet and I’ll do the same. We might talk real estate. We might not. If you ask me for my card I’ll happily give it to you (if I remember to keep one on hand). Keep the pitchiness for American Idol though. Please!